The Director of Marketing & Sales (DMS) is a key member of the senior leadership team and provides strategic guidance in all aspects of marketing, public relations, communications, sales programs, audience development and retention, brand management, and earned ticket sales. They execute strategies to meet the organization’s goals and ensure long-term success. This forward-thinking individual will oversee efforts to build a strong and recognizable brand to create a compelling narrative for the overall brand and each individual season. In partnership with the Managing Director and Artistic Director, the DMS is charged with building brand and mission awareness for ACT to elevate the brand within the consciousness of Seattle.
With multiple major milestones on the horizon, the Director of Marketing and Sales will be integral to planning for the celebration of these major milestone events, as well as lead organizational efforts to rebrand, and rebuild ACT’s website. It is the responsibility of the DMS to help launch ACT into the next 60 years with vigor, innovation, and ambition.
The Director of Marketing & Sales leads ACT’s efforts to refine, expand, and innovate marketing and sales practices, and to develop strategic plans for the marketing teams. They work to grow new audiences, while retaining and deepening relationships with current audiences, through innovative audience development and retention initiatives. The DMS drives earned revenue through ticket sales and devises strategies to maximize public participation in ACT’s activities, ensuring that the team sets and achieves ambitious objectives.
The DMS manages the marketing and sales strategy including planning, implementation, and promotion of multiple subscription campaigns, single tickets promotions, print and letter packages, telemarketing, and advertising. They ensure that all advertising campaigns, external messaging, and collateral materials fully represent the mission, vision, and values of the organization. The DMS strives to create accessible pathways to audiences that have been historically underrepresented at ACT and develop an audience as diverse as the programming in all marketing materials, social media platforms, and press strategies.
They will maintain a deep understanding of current technologies in marketing and ticketing, as well as the skills to analyze and use data to guide the work of their teams. They are innovative in their engagement efforts by championing the use of digital and new media to foster a culture of experimentation and fast learning, testing a variety of channels, messages, and touchpoints in the customer journey.
This role directly supervises four full-time staff (Digital Media Manager, Design and Communications Manager, Sales and Marketing Analyst, Patron Services Manager) and branding-, graphics-, and PR contractors. The DMS oversees the Patron Services and Box Office teams, who support the unmatched customer service that ACT is known for. They build a connection with staff that supports project success and the overall success of this ambitious organization.
As one of the primary external voices of ACT, they must execute that voice with care, creativity, authenticity, and good judgement. This role actively participates as a key member of ACT’s staff in helping achieve all goals related to Equity, Diversity, Inclusion, Accessibility, and Belonging.
Full Job Description
How to Apply
To apply, submit a resume and cover letter with “Director of Marketing & Sales” in the subject line to firstname.lastname@example.org.